speakeasy bar with alcohol bottles
speakeasy bar with alcohol bottles

coming june 2026

At The Farm at Baker Mountain, secrets are grown, in the aisles of the Market, where the finest are shown. Seek the “Gold” that the billies have shared, pull the fridge handle… if you’ve truly dared. Leave the world of the milk for the spirits preferred, and find your way home to The Hidden Herd.


Welcome to an intimate speakeasy designed around discovery, atmosphere, and tradition—with just enough surprise to keep guests talking long after last call.

A Thoughtful Arrival Experience

The experience begins before you ever reach the bar. A floor-to-ceiling screen fills the foyer with moving images—abstract, cinematic, quietly immersive. Troy and Patti discovered the concept at Nevet Restaurant in Istanbul and knew immediately it belonged here. By the time the screen fades, you've already forgotten about the drive over.

A Thoughtful Arrival Experience

The experience begins before you ever reach the bar. A floor-to-ceiling screen fills the foyer with moving images—abstract, cinematic, quietly immersive. Troy and Patti discovered the concept at Nevet Restaurant in Istanbul and knew immediately it belonged here. By the time the screen fades, you've already forgotten about the drive over.

A Thoughtful Arrival

The experience begins before you ever reach the bar. A floor-to-ceiling screen fills the foyer with moving images—abstract, cinematic, quietly immersive. Troy and Patti discovered the concept at Nevet Restaurant in Istanbul and knew immediately it belonged here. By the time the screen fades, you've already forgotten about the drive over.

A Destination Rooted in Community

The Hopkins family built The Hidden Herd as part of a bigger bet on this area. They want people to discover Guntersville, stick around longer, and keep coming back.

A Destination Rooted in Community

The Hopkins family built The Hidden Herd as part of a bigger bet on this area. They want people to discover Guntersville, stick around longer, and keep coming back.

Local Roots

The Hopkins family built The Hidden Herd as part of a bigger bet on this area. They want people to discover Guntersville, stick around longer, and keep coming back.

A Living Connection to the Farm

Beyond the speakeasy, our working farm awaits. Visit the barn across the property for hands-on animal interactions, from feeding to petting our four-legged friends.

A Living Connection to the Farm

Beyond the speakeasy, our working farm awaits. Visit the barn across the property for hands-on animal interactions, from feeding to petting our four-legged friends.

A Living Connection

Beyond the speakeasy, our working farm awaits. Visit the barn across the property for hands-on animal interactions, from feeding to petting our four-legged friends.

When October hits, The Hidden Herd becomes a Christmas speakeasy. Lights go up, the mood shifts, and the whole place leans into the season—warm, nostalgic, and fully committed until the New Year.

Holidays at The Hidden Herd

If you've ever seen photos of Rolf's German Restaurant in New York—the one where Christmas decorations cover every square inch of ceiling—that's the idea. Rich, joyful, a little over the top. Lights layered on lights.

Holidays at The Hidden Herd

If you've ever seen photos of Rolf's German Restaurant in New York—the one where Christmas decorations cover every square inch of ceiling—that's the idea. Rich, joyful, a little over the top. Lights layered on lights.

Holiday Theme

If you've ever seen photos of Rolf's German Restaurant in New York—the one where Christmas decorations cover every square inch of ceiling—that's the idea. Rich, joyful, a little over the top. Lights layered on lights.

A Festive Tradition

Dressing up is part of it. Guests are encouraged to come in something festive. If that's not your thing, there's a small cover charge at the door.

A Festive Tradition

Dressing up is part of it. Guests are encouraged to come in something festive. If that's not your thing, there's a small cover charge at the door.

A Festive Tradition

Dressing up is part of it. Guests are encouraged to come in something festive. If that's not your thing, there's a small cover charge at the door.

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